About Us

Founded in 2013, Iconica Design was born out of a lifelong passion for design, a love of family, and a desire to fulfill the American dream. In 2006, after completing her Bachelor’s degree in graphic design, our founder Jelis left her home country of Venezuela to pursue a new life in the United States with her husband, Paolo. She began working in corporate design but didn’t find her true calling and passion until her family was blessed with two children, Vincenzo and Paolina. She loved to celebrate special family moments like birthdays and holidays with the children but was never satisfied with the event décor options available. It was nearly impossible to find high quality, fully customizable, and on-trend party supplies without breaking the budget or months of stress from vendors. A seamless customer service experience was also rare. But Jelis saw the joy that those special family celebrations brought to her loved ones and knew they were irreplaceable. So, she took a leap of faith and decided to do it all herself.


Juggling a new business and two small children wasn’t always easy, but her mission to help other families create those tender memories kept her going. Whether it's a wedding, a baby shower, or a birthday party, these are the moments that we will cherish all of our lives. Our goal is to help make your celebrations extra special with heirloom quality products designed just for you. We consider it a great honor to play a part in your family’s happy memories and pride ourselves on premium quality custom products and superior customer satisfaction. We are willing to go the extra mile to meet your needs, setting us apart from mass retailers and big box stores. When you choose us, you’re supporting a mother, a family, a passion, and a dream. From the bottom of our hearts, thank you for choosing Iconica Design. Now let’s party!